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World of Warcraft has, as you have probably heard, been offline in China for a while now. Even though The9 originally said they’d transfer over their servers to NetEase, they later decided to fight it out , leaving WoW offline for a matter of weeks. And it isn’t quite up yet, but they’re getting there — this (very roughly) translated article says that Battle.net servers are now up and running , so Chinese players can now at least sign in to Battle.net, if not into the game itself. We already went through the same thing here in the US and the EU , so Azeroth should be back online in China any day now. Meanwhile, the poor folks at The9 have not been doing so well — they were on top of the world last year , but when World of Warcraft up and flew the griffon out of there, they lost the majority of their business. A new AP article has them revising their expected earnings down by an “estimated 55 to 75 percent.” Ouch. Let that be a lesson, NetEase. Keep your instances running and your downtime low, because if Blizzard pulls the plug on a game you’re running, they’ll be taking a ton of money with them. Filed under: Analysis / Opinion , Odds and ends , Blizzard , Economy , Hardware Battle.net registration now online in China originally appeared on WoW.com on Thu, 02 Jul 2009 21:00:00 EST. Please see our terms for use of feeds . Read